The Challenge Small Businesses Face Digital marketing can feel like a maze. Small businesses often lack the time, resources, or expertise to compete with larger companies. With so many platforms, tools, and strategies, it’s hard to know where to begin or what will actually work. A Clear Path to Marketing Success Small businesses can succeed by focusing on what truly matters. Build authentic connections, target your ideal audience, and invest in strategies that deliver measurable results. Effective digital marketing is not about doing everything. It’s about doing the right things well. Keep It Focused Focus is your most valuable asset. Start small. Choose one or two channels that align with your audience and goals. Whether it’s social media, email marketing, or content creation, concentrate on mastering those before expanding. Example: Local Bakery Grows Online Take Laura, who owns a local bakery. She started by creating an Instagram profile to showcase her pastries and connect wi...